Case Study
KingswoodCommunications.com
Client: Kingswood Communications
Responsibilities: Project management, Web communications strategy, user requirement research, user-experience documentation and information architecture.
Kingswood Communications is the for-profit video and audio production side of United Methodist Productions, a ministry of United Methodist Communications. In 2006, Matt Carlisle led the Kingswood Communications staff through an extensive research and discovery project. The goal was to learn the Web-based needs of clients and potential clients in the market to attract new business. From the research, a Web strategy and information architecture for KingswoodCommunications.com was developed. The site is scheduled to launch in 2008.
“The comprehensive interviews that Matt Carlisle conducted with internal stakeholders and constituents revealed a variety of expectations and opinions. The findings helped to clarify what we were up against in the marketplace.” Hilly Hicks, Former Director of Kingswood Communications
